Pro League Network · Talent Toolkit
Desert Scramble
You're part of the world premiere of a brand new sport. Saturday night, you help put Bronco Off Course: Desert Scramble in front of the world for the first time. This toolkit has everything you need: the schedule, the copy, the hashtags, and what not to do.
01 · Premiere at a Glance
And the Ford Bronco is the engine of the whole show, so anywhere the copy lets you name-check her, do it.
Wave 01
SAT · JUNE 6 · 8PM ET · AMAZON PRIME
Saturday is the moment. Bronco Off Course: Desert Scramble premieres on PLN's Amazon Prime Channel. Free to watch. First time anyone sees this sport. Every post you put up this week should send people to tune in live.
Wave 02
SUN · JUNE 14 · 10AM ET · YOUTUBE
The full premiere drops on YouTube. Easy to share, easy to forward, the best way to reach anyone who missed Saturday night. Push starts the day it drops and runs from there.
bit.ly/broncooffcourse →02 · Your Assets
Pick your name and your assets appear below — your hero pic, key art, social clips, and the trailer. Tap to preview, download straight to your phone, or copy a ready-made caption.
Your toolkit is one tap away.
Select your name above to load your hero pic, key art, social clips, and the trailer — all ready to download.
03 · What to Post + When
Even one post moves the needle. You don't need to hit every beat. Riff on the copy below or use it word for word. Keep the tune-in details, premiere language, and hashtags no matter what. And give the Bronco her love. She earned it out there.
Sample copy is written for Instagram. Use the handles for other platforms in the next section.
"The world's about to meet a new sport. Off-road drivers, pro golfers, the @FordBronco, and one desert course no one's ever played. Bronco Off Course: Desert Scramble premieres Saturday June 6 on @ProLeagueNetwork's Amazon Prime channel. Don't miss it. #BroncoOffCourse #PLN"
"Tomorrow night, world premiere. Bronco Off Course: Desert Scramble. First time anyone's seen this. The @FordBronco against a desert course built to break it. Golfers, drivers, dust. Saturday, 8pm, @ProLeagueNetwork's Amazon Prime channel. #BroncoOffCourse #PLN"
"We're live. Bronco Off Course: Desert Scramble. The @FordBronco, the desert, the world premiere. On @ProLeagueNetwork's Amazon Prime channel right now. Get on it. #BroncoOffCourse #PLN"
Bonus: drop a personal line in there. Your excitement, a behind-the-scenes moment, what tonight means to you. That's the part nobody else can post.
"It's up. Bronco Off Course: Desert Scramble is live on YouTube. The @FordBronco against the desert. No fairways. Pure dust. Watch and share: bit.ly/broncooffcourse #BroncoOffCourse #PLN"
"If you missed it on Prime, here's your replay. Bronco Off Course: Desert Scramble. The @FordBronco, pro golfers, and a desert course built like nothing else. Full premiere on YouTube. Send it to someone who'd love it. bit.ly/broncooffcourse #BroncoOffCourse #PLN"
"[Drop a personal moment here. What surprised you, what the @FordBronco pulled off, what was harder than it looked, what it felt like to be part of something nobody's done before.] That's Bronco Off Course: Desert Scramble. Full premiere on YouTube: bit.ly/broncooffcourse #BroncoOffCourse #PLN"
04 · Hashtags + Accounts
Use on every Bronco post. Stack them in the first comment on Instagram to keep captions clean.
Hashtags
Accounts to Tag
Ford Handles
RTR Handles
05 · How You Can Help Promote
We'd love some content from you to help amplify the premiere.
Option 01
IG Stories / Reels Promo
Record a quick, casual-to-camera promo using this line (swap in the right timing word):
"Hey, it's [NAME]. Bronco Off Course premieres [tonight / tomorrow / Saturday] on Pro League Network, free on Amazon Prime. Don't miss it."
Keep it natural. One take, phone camera, wherever you are.
Favorite Moments Reaction
Got a moment from filming you're proud of or still thinking about? Record yourself reacting to or adding color to a highlight clip of you. Can be audio-only or on camera.
Option 02 · Optional
Block 20–30 minutes with our team for a live video session. We'll roll your moments from the shoot, you react, riff, tell the story behind the shot, and call out what should make the cut. It's a back-and-forth, not a sit-and-wait. You drive the energy, we drive the edit. Clips come back to you ready to post on your channels.
Schedule with the team06 · Questions?
For approvals, asset requests, or anything else.
Open on your phone
Scan to jump straight to this kit where you actually post.